Digital Marketing Strategy

Ensure your marketing foundations are even stronger than you are.

Consider a digital marketing strategy as your guideline when developing marketing campaigns, offers, and content to ensure your business stays consistent in its representation and genuinely helps you achieve your goals.
Get Your Strategy Overhaul
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The Strategy Overhaul

The Strategy Overhaul offers a collaboration in which I help you define your business and audience, then provide a detailed framework with expert knowledge and recommendations based on your unique business goals. I’ll walk you through why I recommend each approach and present your strategy in a way you can actually understand.

“Your strategy anchors you during moments when you feel lost in your messaging or ways to present your business and offerings to the public.”

What your strategy will include:

  • Diving into the Business
    • A clear outline of who your business is
    • Your business purpose and mission (The ‘why’ and ‘how’)
    • Your business objectives, translated into clear marketing goals
    • A deep-dive into your core values
  • Understanding the Audience
    • Your target audiences (Primary, secondary, and niche)
    • Audience demographics and behaviours
    • Empathy mapping
    • Pain & pleasure points of your consumers
  • Designing the Content
    • Exploration of the ‘Marketing Funnel’
    • Relevant key platforms and features to engage in
    • Content pillars built for you
    • Content plans including scheduling and/or workflows, with examples
Investment: AUD$3300 (inc GST)
Get Your Strategy Overhaul
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